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Re: ADA in the USA
Since it was brought up, I thought I should make mention of why ADA is no
longer distributed in the USA.
I created a company to import and distribute ADA products in the USA. This
was done to make their products available to the US hobbyist. Quite
honestly, I was tired of being unable to get Tropica plants, most of Dupla's
line, Dennerle, etc... ADA has a reputation for being high-quality and
innovative products and who can argue with Amano's results.
Unfortunately, when you add cost+freight+tariffs+overhead+a tiny margin, the
products price has literally tripled!!! In addition, the lack of an English
catalogue and other marketing efforts made getting the word out about ADA
products almost impossible.
Therefore, reluctantly, after over 1 year of trying (and quite a few bucks
down the drain) we made the decision to stop importing the products. This,
by no means, is any reflection on the quality of the ADA products. Quite
the contrary, I found their products to be excellent. We simply could not
I hope this explains why our business venture "failed" and why ADA is no
longer available in the USA. I do not believe they will be available in the
USA in the forseable future unless a distributor can be found that is
capable of investing substatial capital in the marketing of the products.
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