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Re: Ads (was: TIME TO GROW FOLKS)
Hi Dwight,
That's sort of what I was thinking, as it is well known the apparent
success the AKA has had with this sort of thing. I was thinking along
the lines of just a few webpages to point prospects towards as the
"teaser", with the full enchilada at signup, course this can also be
webpages, but the url is not linked to the other pages, so it would be
"members only" material with the url provided at the time of
confirmation of membership, could even be password protected if there
was some need. For those that don't have either web access or email, a
printed copy could be provided, but this most likely will not be a big
problem at first.
Course, there's lots of ways to accomplish the passing of the
materials, as long as the materials are available for it! Will you be
asking for other members to submit ideas on collecting techniques and
such?
Herb
Dwight Moody wrote:
>
> Herb: A beginner's manual is not so far fetched. The American
> Killifish Association has a downloadable version (about 30 pages)on
> their web site (located at http://www.aka.org). People who join get a
> hardcopy version, which has colored pictures, etc. Don't need to be as
> fancy to start off with, however, we could provide the first few
> chapters with the rest of the manual available once someone became a
> member, which I have seen used online to advertise direct sales books.
>
> Probably the AKA online beginner's manual is a MAJOR recruitment tool as
> they get hooked by reading the free manual, then have to join to get
> access to the AKA Fish and Egg Exchange and other member-only benefits.
>
> I am starting to put one together and will probably incorporate a bunch
> of beginner info that Konrad put together for use as a new member packet
> when he was in NANFA; NANFA didn't use it as the BOD thought it would
> cost too much to mail. Great stuff, however, and well worth
> distributing.
>snip<
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