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RE: Killifish values was aquarium magazines
Ed,
My point is that most Killies are not good candidates for mass breeding.
Here in the U.S. most small fish sell for about $3.00 or less. They sell for
less than $0.50 each at the wholesale level. It is almost impossible to
raise most killifish and make any money when you sell them at $0.50 each. As
most people do not want to breed their fish many LFS will not want females.
So you will actually be getting $0.25 per fish. If they can not live on
Tetra Flake food they have no hope of surviving in most homes. Unless the
value of the fish is established pet shops will not stock them and consumers
will not take the trouble to breed or keep them. Here there has been a
concerted effort by breeders to set the price of Discus. At $29.00 plus each
the breeders can make some money. Consumers and LFS perceive the value, and
set up special tanks. If people perceived STR as $50.00 per pair fish they
would be treated differently. And breeders could make a buck or two on their
hobby.
Best regards,
~RJ~
-----Original Message-----
From: owner-killietalk at aka_org [mailto:owner-killietalk at aka_org]On
Behalf Of Edward Venn
Sent: Saturday, July 21, 2001 10:31 AM
To: killietalk at aka_org
Subject: Re: Killiefish values was aquarium magazines
RJ,
Are you a wholesaler of killies? If so, flood the market with a million Aphy
australes or other species and the LFS and Pet Marts will pay attention.
This is how the so called B&B species gained acceptance and popularity. Of
course there is one other way to do this create a fad for keeping, breeding
and raising killies and watch them take off.
Ed
Tokyo Japan
>From: "-RJ-" <TranquilityBase at netzero_net>
>Reply-To: killietalk at aka_org
>To: <killietalk at aka_org>
>Subject: Killiefish values was aquarium magazines
>Date: Fri, 20 Jul 2001 12:50:20 -0400
>
>Hi Wright,
>
>Years ago used firearms prices were entirely subjective. Loosely based on
>what a new one cost less age and deterioration. Then one fine day a fellow
>wrote "The Gun Traders Guide" after that there was a frame of reference for
>each transaction. You might get lucky and buy a firearm at $100.00 below
>"book" or possibly pay $100.00 above "book" because of condition, etc. But
>most transactions of any size are based on or compared to the "book" value.
>This is true of used cars and now even antiques, stamps, coins etc.
>
>Maybe if there were a book value for killifish, people buying them would
>begin to perceive their value. And so might fish stores and magazines. A
>LFS
>might not be very interested in STR but if they could get them at $1.00 per
>pair under the Wholesale "book" value and sell them for $2.00 over retail
>"book" value they would no doubt perceive the bargain. People who see
>killifish in the LFS can see what the list price should be and if it is
>less
>they may take advantage of the savings. As long as the uninitiated compare
>lampeyes with zebra fish, there will be very little space dedicated to
>killies in your LFS, especially when the sales people do not know the
>difference.
>
>
>Best regards,
>
>~RJ~
>
>-----Original Message-----
>From: owner-killietalk at aka_org [mailto:owner-killietalk at aka_org]On
>Behalf Of Wright Huntley
>Sent: Thursday, July 19, 2001 1:40 PM
>To: killietalk at aka_org
>Subject: Re: aquarium magazines
>
>
>
>
>-RJ- wrote:
> >
> > Hi folks,
>
>snip...
>
> > If Wright is correct in his analysis that quality of service is what
>counts
> > and that society rewards hard work, our fish should sell for a great
>deal
> > more than they do now.
>
>I do not believe I said anything even faintly like that. I said that
>customers, through their individual perceptions of need, determine what
>sells at what price.
>
>Historically, it may irritate the heck out of us, but it has been a better
>system than having some Fidel Castro decide for us what we should want, and
>making us take it or get shot. It produces more and better goods than any
>alternative, *particularly* if the customer is perceptive and fussy.
>
>My fish are a hobby, where I get rewards far outside the cash for a pair at
>an auction. All that is subjective. [I'm sure my mother thinks it is a
>silly
>waste of time. That's a subjective difference we all live with all the
>time.]
>
>Wright's rule: Originally it was "If you make it foolproof, they will
>invent
>a better fool." Now it might be, "If you push a stupider product, you'll
>find a stupider customer." Pet Rocks were a great example.
>
>Don't blame TFH and FAMA for satisfying the unsophisticated hobbyist. They
>would be idiots to produce a magazine that appealed to me 100%. It might
>have 10 customers.
>
>I have been giving fish, plants and tanks or bowls to neighborhood kids for
>a while, now -- even providing them book loans from my extensive fish
>library. Nevertheless, I am always shocked at what interests them at the
>LFS
>and how differently they view their hobby from my way of looking at things.
>
>Takes me back nearly 50 years! Try it, and be sure to listen very
>carefully,
>as it is easy to not hear things if they were not what you expected. :-)
>
>Wright
>
>--
>Wright Huntley, Fremont CA, USA, 510 494-8679 huntley1 at home_com
>
>In retrospect it becomes clear that hindsight is definitely overrated.
>
> http://environmental.networkroom.com/
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