Re: [APD] Seachem Equilibrium & Urban Legend?

[Greg Morin <greg at seachem_com>]

> liquid silk), so I add baking soda and Equilibrium to raise the KH and GH.
> The fish store emplyess told me that At some point Seachem had gotten the
> Mg/Ca ratio wrong, so that there was too much Mg and not enough Ca, but had
> so many of the old labels that the new, corrected formula still had the old
> labels, so there was no way to tell which formulation was in any given
> bottle. True, or Urban Legend?

Close, but not quite ;-).  The original Equilibrium did have more 
magnesium relative to calcium but I wouldn't say we got it "wrong". 
The original formula was and is beneficial for plants (the basis for 
extra magnesium was that magnesium is essential to photosynthesis as 
a part of chlorophyll)... it provided both calcium and magnesium so 
neither was ever deficient. However, we did change the formulation 
for practical reasons (the original formula tended to "harden" up in 
the bottle) and marketing reasons (we received so much flak 
concerning this on the APD that we figured it was best to just give 
the consumer what they wanted, i.e. 2:1 Ca:Mg ratio).

So there's the short history of Equilibrium ;-) With respect to the 
labelling, there should not have been any label overlap but if there 
were any I think it would be in the neighborhood of a few cases of 
material (less than 100 bottles) and this was over 3 years ago so I 
doubt any of this is still in the channels (I hope not!) If you have 
an older bottle and are not sure the easiest way to tell is that if 
the material has hardened and turned a shade of orange it's the 
original formula. The new formula does not harden and is a nice white 
color. And anything with our new Covington address is without 
question the new formula (see new labelling for my "editorial" on 
anachronistic state fertilizers laws that dictate to us how we are 
"permitted" to express guarantees) ;-)

-Greg Morin
--

Gregory Morin, Ph.D.  ~~~~~~~President/CEO~~~~~~~~~~~~~~
Seachem Laboratories, Inc.      www.seachem.com     888-SEACHEM
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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