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Another "Eheims Dirt Cheap" post
"www.bigalsonline.com ad, and they are selling the Eheim 2217 Classic
with media for $99.99 (US). . .How they make any money on these is
beyond me! "
It could be a loss leader. But the retail markup on Eheim is gigantic
and a 40% discount is painful only to vendors that cannot deal in
volume. 50% discounts cut closer to the bone, but it's not likely to
be a loss if the overhead is relatively low as in a typical discount
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